It is not hard to be in the top 10%, you simply have to do what others will not.
Times have certainly changed in the business world in many complicated ways – the economy is tight, customers have less money to spend and you have more competition than ever (I am sure you have heard and experienced it all). You would think that companies would invest in making sure their people are more prepared than ever to meet these new challenges. Unfortunately nothing could be further from the truth.
Back in the 1980’s companies used to send their sales reps through yearlong trainings to prepare them to be the best they can be in sales. New hires were sent to classrooms to learn sales skills and product knowledge, they were sent on ride-alongs and sales calls and they were constantly supervised and supported by their managers.
Fast forward to today’s new hires. Many are given the product information binder – told to memorize it and after one week, and a quick test they are thrown out into the field unarmed with not even the simplest sales skills needed to be effective. Their managers wonder why their reps are not performing and then they reprimand and pressure instead of coaching and mentoring. (Now, I am being a little harsh to get the point across, but I think you get my gist.)
If you are a Sales Rep in today’s world it is now your responsibility to arm yourself with the necessary sales training and skills needed to be successful. So do what you can – grab all the books you can, read blogs and attend seminars – anything that will set you apart from the 90% of sales reps that are no doubt out complaining about being unsupported or unprepared. Although I believe companies should take a more vested interest in training their reps, the truth of the matter is that you cannot sit around and wait for that change to happen.
All my best,
Andy





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