LBD is a fast growth strategy that executive teams use to go after the top 3-5% of their market. Much like a merger or acquisition, a really large account transforms your company. It effects your operations, your technology, your financials and your culture – almost every major part of your company. This executive training is for the CEO, CFO and COO. We suggest your VP of sales, VP of marketing, Director of IT or anyone involved in large account due diligence or transformational account integration also participate.
This program is designed to help your company successfully acquire transformational accounts, those accounts that can push your business to the next level. Imagine landing accounts 10-20x your average size in a defined, predictable, replicable and scalable process. This is a paradigm shift in strategy, process and beliefs that enables you to double the speed at which you double your revenues!
We take a four phase approach with each phase designed to accelerate growth. In level 1 you build the machine. This is your replicable, measurable and successful process with the necessary elements to acquire transformational accounts. You will learn: a business acceptance process that eliminates wasted efforts, management plans for removing inefficiencies and how to land game-changing accounts.
In level 2 you turn the machine into a system that can be managed as a business methodology applied to multiple acquisition efforts simultaneously. This is necessary to ensure efficient use of your limited resources and consistency in the execution of your acquisition process across multiple prospects. Level 2 lets you run your client acquisition system with the same management consistency and efficiency that you have come to expect in every other area of your business.
In level 3 you learn proven methodologies to expand your accelerated growth from within current accounts. You will learn how to identify the right existing client opportunities for expanded growth, determine value thresholds, strategies and methodologies for how, when and who to push for dramatically increased revenues.
In level 4 we focus on beating the RFP system to make it work for you, instead of against you. We will show you how to: break the RFP rules, spot the indicators when not to answer an RFP, uncover the true motive behind an RFP, power questions for the open bidders meeting and winning RFP strategies.
Top reasons Executives like this approach
The CEO
- Faster speed to revenue
- A structured process
- Replicable
- Scalable
- Predictable ROI
- Clear success measurements
The CFO
- Faster speed to revenue
- Deal transparency
- Controlled growth
- Ability to manage resources
The COO
- Deal transparency
- Predictability
- Structured process
- Eliminates waste of time, energy and resources
- Replicable
192+ CEO’s and their teams have accomplished extraordinary growth and generated over $5 Billion using this approach. Are you ready for explosive growth?